From tight straps to underwire worries, many women come into the fitting room with bra "facts" they've heard for years. Here are four common bra fitting myths Esteem Lingerie hears every day, and what a properly fitted bra should actually feel like.

We're not in Kansas anymore. The moment Dorothy steps from the drab, dusty monochrome of her tornado blown house into the vibrant land of Oz remains cinematically iconic. This strange new world drips with color, from the sickly green of the wicked witch and shining glow of the yellow brick road to the entrancing red of our protagonist’s coveted ruby slippers. If we were to remember nothing else from The Wizard of Oz it would be how it brought bold, beautiful colours to the bi

Keep everything secure! Fun fact: many “sports bras” women find themselves wearing are often what professional fitters would consider a bralette. Typically, a bralette is a simple non-wire bra that is all about comfort with little to no actual support. It’s common to find bralettes in the smaller cup sizes – A, B, and C – since a lot of women on the smaller bust side often feel like they don’t need the support their larger busted counterparts do. If you are looking for someth