We're not in Kansas anymore. The moment Dorothy steps from the drab, dusty monochrome of her tornado blown house into the vibrant land of Oz remains cinematically iconic. This strange new world drips with color, from the sickly green of the wicked witch and shining glow of the yellow brick road to the entrancing red of our protagonist’s coveted ruby slippers. If we were to remember nothing else from The Wizard of Oz it would be how it brought bold, beautiful colours to the bi

Keep everything secure! Fun fact: many “sports bras” women find themselves wearing are often what professional fitters would consider a bralette. Typically, a bralette is a simple non-wire bra that is all about comfort with little to no actual support. It’s common to find bralettes in the smaller cup sizes – A, B, and C – since a lot of women on the smaller bust side often feel like they don’t need the support their larger busted counterparts do. If you are looking for someth

One Size Does Not Fit All The phrase we hear most in the shop when we start talking about fitting a client for a bra is some version of “I’m a X-band Y-cup”. It doesn’t matter how the numbers and letters line up, our lovely ladies state it with a certainty only rivaled by knowing one’s own birthday. Once we get them inside the change room, however, is where the shocked faces begin. Are these women wrong about their own bodies? Not at all! They’re simply lacking information an